Freelance Business Analyst

How I can help with your business analysis

How can I help?

I cover many bases as a freelance eCommerce business analyst, with a proven track record in global eCommerce best practices.

A keen eye for detail, and a lot of experience in best practices, analysis, problem solving and bug tracking

Freelance Business Analyst

Extensive professional knowledge & experience

In a career which is now in its 27th year, I have been professionally managing websites and fulfilling a range of related roles, including:

  • eCommerce Business Analysis
  • e-Commerce Project Management
  • Web Development
  • User Acceptance Testing (UAT)
  • User Experience (UX)
  • Usability Testing
  • International website compliance
  • And many other aspects of website management

Why Outsource Business Analysis?

Whether you need business analyst input for a one-off short term project, or you are looking to outsource your business analysis work for longer term contracts of several months or longer, feel free to get in touch.

With a technical background in eCommerce spanning more than 20 years incorporating both front end and back end experience, I can work with your key stakeholders, development and QA teams on single or multiple projects.


Agile or Waterfall?


Whether your needs require detailed Business Requirements Documents (BRDs), or your processes are aligned with Agile methods, sprints and user stories, I have many years of experience working in both Agile and Waterfall development processes.


Business Analysis Experience

My experience as Business Analyst in eCommerce began in 2007 during a 20 year long career at Hertz, one of the world’s largest international car rental companies.

Prior to 2007 I had been in web design and development, but I then moved into business analysis and management of a team of business analysts.


Responsibilities included BA management of the international Hertz online reservation process, as well as the onboarding of a large number of international franchisees, resulting in the main Hertz web platform being expanded into 28 different languages.

For several years I was also responsible for the online management of partnerships we had with other travel and airline companies through 3rd party website integration, followed by legal compliance management, and implementation of country driven rules, legal and advisory content.


This work was followed with a key role in a multi-million dollar digital transformation project, which involved requirements gathering of over 2700 business requirements from senior management around the globe, international franchisees, legal teams, call centre managers, etc.

My job included the vetting, categorisation, management, documentation and prioritisation of those requirements, and working with project managers and development teams (including outsourcing to IBM, Accenture, etc) in an Agile environment.

During this time I gained CSPO (Certified Scrum Product Owner) certification.


Get in Touch

I am based centrally in the UK with easy access to the major cities, and have worked with companies on sight and remotely in the UK and internationally, in time zones as diverse as Western US and Australia.

CV is available on request, and you can learn more about my professional background on LinkedIn, and if you would like to discuss anything further, feel free to reach me by email or phone as follows:

Email: daron@targaweb.com     Phone: 01406 373511

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01406 373511
info@targaweb.com